Dorothy Ann Leach

Commercial Artist Part 2

Lazarus Department Store

As explained in her biography , Dorothy began her commercial art career working at Dunn-Tafts. After that store closed in 1941, she continued her career at Lazarus Department Store, where she eventually became head fashion artist. She sketched hundreds, perhaps thousands of ads in her lifetime. Some illustrations that she created during her 30 years at Lazarus are shown below.

As you scroll down the page, you will see how fashion changed throughout the years, and how Dorothy's drawing style also changed.

[Note: An attempt has been made to post the drawings in chronological order, but this was an impossible task because many drawings were not dated. All photographs of Dorothy's illustrations, copy proofs, and newspaper advertisements were taken in 2014 and 2015, 43-44 years after Dorothy's death by her niece, Susan.]

 

Dorothy probably drew the following illustration to post on the door of the advertising department; it was found among the other illustrations she'd kept from her career, but it is unsigned. If the illustration was created by Dorothy, it is unknown whether she made it while she was working at Dunn-Taft's or at Lazarus.

 

Below are illustrations known to be drawn by Dorothy while working in the Commercial Art Department at Lazarus that are dated.

1950

White-board drawing done for the Sunday, Dispatch dated July 23, 1950 and titled, "Shelton Casual."

1951

White-board drawing dated February 2, 1951.

 

White-board drawing dated May 11th to run in ad on May 29, 1951 in the Columbus Dispatch.

 

White-board drawing dated August 9, 1951 to be run in the Columbus Dispatch on September 2nd on page 20.

 

Below: Image 1: Dorothy's illustration on white board labeled for the Citizen on Sunday. Image 2: Copy proof. The title is "Everything for Everybody Lazarus Centennial Christmas." Since Lazarus was founded in downtown Columbus, Ohio in 1851, this had to be a 1951 ad.

 

1952

Copy proof for ad dated July 3, 1952, "the Crepe dress.... new figure in fashion."

 

White-board drawing, labeled November 9th. The date for publication is 10/15/52 in the Dispatch on page 48. Directions on the illustrations "Match colors to attached swatches."

 

1953

Copy proof for ad dated November 4, 1953, "Fashion-favored Wool Jersey Blouses."

 

1954

Columbus Citizen copy proof for ad dated February 5,1954 :"silk shapes the news!"

 

Below: Image 1: Copy proof; Image 2: Columbus Dispatch Newspaper ad, dated August 13, 1954, and titled "Fall Celebration ... fun - and - fashion skirts in TWEEDS."

 

1955

Below: Image 1: Copy proof; Image 2: Columbus Dispatch Newspaper ad, dated March 16, 1955 and titled "you'll be the grandest lady... HALF SIZE EASTER PARADERS."

 

Copy proof for newspaper, dated March 25, 1955. The advertisements were for "A Bali bustline is the right line for your new fashions" and "White Magic" (straw hats).

 

1959

Below: Image 1: Original art by Dorothy on white board .The label describes the ad for the Journal on Thursday, February 5th. The year is not indicated, but it was likely 1959 because "THE NEW...." seemed to be that year's theme. Image 2: Copy proof : " The New Shirtwaist."

 

The copy proof below is for an ad for "THE NEW CHECKS." The ad was to run on February 18th (the year is not written) in the Journal. The year was likely 1959 because "THE NEW...." appears to be that year's theme.

 

Below: Image 1: Dorothy's original art. Image 2: Copy Proof with title "THE NEW DRESS-PLUS JACKET." Image 3: Ohio State Journal Newspaper ad, dated February 24, 1959.

 

Copy proof dated March 20th (unwritten year) for "THE NEW YOUNG CHECKS." The year was likely 1959 because "THE NEW...." was that year's theme.

 

Below: Three steps in publishing a newspaper ad. 1st image: original drawing on white board; 2nd image: copy proof. 3rd image: Ohio State Journal Newspaper, dated March 24, 1959. The ad was for "THE NEW COTTON SUIT COSTUME."

 

 

Below: Three steps in the process of preparing a newspaper ad titled "THE NEW FASHION: ORGANZA." Image 1: The idea sketch probably created by another artist (the layout artist ??). Image 2: Dorothy's drawing on white board. Image 3: Copy proof for ad to appear in the Journal Newspaper on Friday, March 27th (unwritten year). Although the year is not indicated, this ad was likely done in 1959 because "THE NEW...." was that year's theme.

 

 

Below: An Ohio State Journal ad dated April 25, 1959 advertises "THE NEW DRESS-PLUS-SWEATER."

 

Below: Image 1: Dorothy's art on white board; Image 2: Ad that appeared in the Ohio State Journal on May 2, 1959, titled "THE NEW EYELETS."

 

Below: Image 1: Dorothy's art on white board; Image 2: Ad that appeared in the Ohio State Journal on May 6, 1959 titled "THE NEW SLEEVE."

 

Below: Image 1: Dorothy's original white-board illustration with a label stating it was for the Thursday, May 14th edition of the Dispatch. Image 2: Tracing paper cover over the white board with added descriptions and the title "THE NEW EYELET DRESS" Image 3: Copy Proof. The year for this ad was not indicated, but it is likely 1959 because "THE NEW...." was that year's theme.

 

Below: Image 1: Dorothy's illustration on white board; Image 2: Copy proof; Image 3: Ad as it appeared in the Ohio State Journal on May 19, 1959 titled, "THE NEW SHEER SEPARATES."

 

Below: Image 1: Original drawing by Dorothy on white board; Image 2: Copy proof for "THE NEW SWIM ENEMBLES." The ad was to appear in the Journal Newspaper on Tuesday May 26th (the year was not indicated.) The year was likely 1959 because "THE NEW...." was that year's theme.

 

Below: Image 1: Original drawing by Dorothy on white board; Image 2: Copy proof for "THE NEW BERMUDA SETS." The ad was to appear in the Journal Newspaper on Friday, May 29th. (Although the year is not indicated, this ad was likely printed in 1959 because "THE NEW...." was that year's theme.)

 

 

Below: Image 1: This original illustration by Dorothy on white board was titled, "THE NEW DARK SHEERS." Image 2: Copy proof. The ad was to run in the Journal on Thursday, June 4th. The year was not indicated, but it is likely 1959 because "THE NEW...." was that year's theme.

 

Columbus Dispatch Newspaper ad, printed on June 18, 1959. It's title, "THE NEW PRINTED LASTEX SWIM SUIT."

 

June 25, 1959 Ohio State Journal Newspaper ad for "THE NEW DARK COTTON SEPARATES."

 

The copy proof below has with no information about the date for publication other than in the fine print "Late arrivals on the Summer fashion scene." It was likely done in July or August. Since the title, "THE NEW MUTED PRINTS IN FASHION NOW, RIGHT FOR FALL" fits the style of other 1959 ads, that was likely the year.

 

Below: Three steps in publishing a newspaper ad. 1st image: original drawing on white board; 2nd image: copy proof. 3rd image: Columbus Dispatch Newspaper, dated August 2, 1959, and announcing the "annual august fur sale",

 

Below: August 17, 1959 Ohio State Journal Newspaper ad for "THE NEW LONGER BELTED JACKETS."

 

Below: Image 1: Original drawing by Dorothy on white board for "THE NEW LATE-DAY SHEERS." The ad was to be printed in the Journal. The date for publication is missing. Image 2: Copy proof. This ad was likely printed in 1959 because "THE NEW...." was that year's theme.

 

Below: Although the top of this newspaper is missing and the date cannot be determined, the year of the ad was likely 1959 because the title of the ad begins "THE NEW..." which is the beginning of the titles in other 1959 ads. This ad is titled "THE NEW SEPARATES" and features blouses, sweaters, and skirts.

 

Below: Four steps in the process of preparing a Journal Newspaper ad titled "THE NEW DAINTY PRINT," scheduled to be printed on Wednesday (the date is not written). Image 1: Dorothy's original drawing on white board. Image 2: Tissue paper overlay with additional illustrations of women. Image 3: Copy Proof 1. Image 4: Copy Proof 2. The year for this ad was likely 1959 because "THE NEW...."was that year's theme.

 

 

1960

Below: Image 1: Dorothy's white-board drawing, labeled Sunday, April 24, 1960 for the Dispatch. Image 2: Copy proof, dated April 24th, and titled, "designer Hope Reed here tomorrow... to commemorate fashion shows."

 

 

1963

Below, drawings by Dorothy appeared in the ad titled "MADE - TO - MEASURE COAT EVENT." This ad appeared in the Sunday, June 23, 1963 Columbus Dispatch.

 

 

1964

Information on this copy proof states, "1964 fashion leadership starts wth Lazarus new colors and styles to wear to 'playgrounds of the sun.' The exact date when this ad would be published is unknown.

On May 17, 1964, the ad below, drawn by Dorothy and labeled "Lazarus launches the cool and lovely new look of sleeveless over sleaveless costumes that travel blissfully through summer," was published in the Sunday, Columbus Dispatch. The first image is the copy proof; the second image is the actual newspaper publication.

Dorothy's drawings for a Lazarus ad in Columbus appeared in a publication "Store Thinking" by the National Research Bureau. INC in its "F-13 Blouses release" on November 20, 1964. Other stores represented on the release were Lord and Taylor in Washington D.C. and Rike's in Dayton.

 

 

1965

Below: Image 1: Dorothy's original tracing paper sketch. Image 2: Dorothy's illustration on white board. Image 3: Copy proof. The title is "clever new ideas in sleepwear for the young-thinking set." Image 4: The May 19, 1965 Citizen-Journal Newspaper advertized "clever new ideas sleepwear for the young-thinking set." [Note: The newspaper dropped the word "in" from the title that was on the copy proof.]

 

Below: This ad, drawn by Dorothy was titled "COSTUME for EVENINGS." It appeared in the Citizen-Journal Newspaper on Thursday, August 19, 1965.

 

The ad below, titled "at Lazarus, choosing a sweater is a delight ... especially new, THE LACY LOOK in lovely sweater cover-ups to wear from now on" appeared in the Columbus Dispatch on Sunday, October 24, 1965. Image 1 is the copy proof; Image 2 is the actual newspaper ad.

This copy proof shows an ad titled "at Lazarus, choosing a sweater is a delight ... especially new, THE LACY LOOK in lovely sweater cover-ups to wear from now on." The ad was to run on Sunday, October 24th (unknown year) in the Dispatch.

 

 

This copy proof is for an ad for jewelry, purses, shoes, and one-piece dresses with "the kabuki sleeve." The ad was scheduled to run in the Citizen-Journal on December 1, 1965.

 

 

1966

Dorothy's ad below appeared in the Citizen-Journal on Thursday, November 17, 1966. This ad featured "Tropical coral,", "half-sizes," and "color contrast knits". Image 1 is the copy proof; image 2 is the actual newspaper ad.

Below: The Copy Proof, titled "As Lazarus Sees It ... Young moderns like to wear the best of what is new on the fashion scene. Note the trend to prints, neat checks, tapestry weaves, rosebuds sprinkled on a T shirt top. Young and feminine through and through ... a look carried out in shining enamel, little girl patent shoes and swinging shoulder purses. You'll find them all at Lazarus, where you count on style." The ad was to run on Thursday, January 27th (the year was not indicated) in the Citizen Journal. The year was likely 1966 because of the lead-in title, "As Lazarus Sees It..." is the same lead-in as the copy proof for February 8, 1966 shown next.

 

Below: The copy proof, titled "As Lazarus Sees It ... the vibrant spirit of Spring '66 unfolds with new Seeding Greens, and an explosion of pretty prints to bloom under wraps here ... or to fly south." The ad includes dresses, furs, shoes, suits, gloves, purses, and jewelry. The ad was to run Tuesday, February 8, 1966 in the Citizen Journal.

 

Below: This copy proof is titled "White Stag Pacemakers."The ad was scheduled to be printed in the Columbus Dispatch on May 1, 1966.

 

 

Below: The copy proof, titled "As Lazarus Sees It ... there is no limit to the lovely ways to look ... as you prepare for another glorious summer, consider these!" The ad was scheduled to be published on Tuesday, May 10th (the year was not indicated) in the Citizen Journal. The year of this ad was likely 1966 because of the lead in title, "As Lazarus Sees It..." The wording and style of the font are identical to other 1966 ads.

 

Below: Image 1: Copy proof. Image 2: The August 16, 1966 Citizen-Journal Newspaper advertized "a Bali bra for every figure" and "the travel set."

 

The August 26, 1966 Columbus Dispatch Newspaper advertized "Pendleton's pure virgin wool."

 

Below: The Thursday, September 29, 1966 Citizen-Journal Newspaper ran two of Dorothy's Lazarus ads. Image 1: Copy proof of the ad that would appear on Page 6. Image 2: Page 6 newspaper page with "nude heel panty hose," "soft brushed gowns," and "young sophisticates." Image 3: Page 26 had "Lazarus Import Fair."

 

 

1967

Below: Image 1: Sketch given to Dorothy by another commercial artist (probably the layout artist) as a basis for Dorothy's assignment. Images 2, 3, 4: Tracing paper sketches done by Dorothy prior to doing the illustration on white board. Image 5: Copy proof made from Dorothy's white-board illustration. The ad was scheduled to be printed in the Dispatch on Wednesday, March 1. 1967. The title of the ad is "3 more days! ANNUAL FUR SALE." "$450,000 worth of beautiful furs every one in our stock at sale prices!" Image 6 is a copy of the actual ad in the Columbus Dispatch. [Note: Unfortunately, Dorothy's white-board illustration has not been located.]

 

 

The copy proof below in image 1 is for an ad titled "AS LAZARUS SEES IT ... bravo for belts ...MARK OF '67 SILHOUETTES." The ad was scheduled to appear in the Dispatch on Sunday, August 20, 1967. Image 2 below is the actual newspaper ad.

 

Below, this ad by Dorothy titled "LAZARUS HAS AN ALL-IN-ONE FOR YOUR FIGURE TYPE BE IT SLIM OR FULL, SHORT OR TALL" appeared in the Citizen-Journal on October 13, 1967. The image below shows the ad in the newspaper.

 

Titled, AS LAZARUS SEES IT ... the two-part sweater dress is news," the colored ad below done by Dorothy appeared as shown in the Friday, November 3, 1967 Columbus Dispatch.

 

Dorothy's drawings of pilgrims and Indians appeared in the ad published in the Columbus Dispatch on November 22, 1967 to wish Lazarus patrons a "Happy Thanksgiving."

Below: Image 1: Dorothy's drawing on white board. Image 2: Copy proof of the ad that ran in the December 1, 1967 Citizen-Journal newspaper. The ad: "AS LAZARUS SEES IT ...Velvet Looks Smashing."

 

 

Below: This copy proof is titled "AS LAZARUS SEES IT ... the printed knit SETS A BRISK PACE FOLLOWING THE SUN, STRIKES A BRIGHT NOTE UNDER YOUR COAT" and"TWO GREAT SHIRTS." There is no indication on the copy proof when the ad was to run or in which newspaper it would be published. The introduction of the ad "AS LAZARUS SEES IT" is identical to ads shown above from 1967. It is likely that this is a 1967 ad.

 

 

 

1968

Copy proof for newspaper ad titled, "'the '68 shirtwaist steals the spring scene." It was to run Thursday, January 26, 1968 in the Citizen-Journal.

 

Copy proof for newspaper ad titled, "'68 is the year of the skirt and shirt." The ad was to run on Wednesday, January 31, 1968 in the Dispatch.

 

The title of this copy proof "Lazarus thinks COATDRESSES STEP UP TO '68'" clarifies the year of this ad. It is scheduled to be printed in the Dispatch on Tuesday, February 6, 1968.

Dorothy's drawings for the ad below, "take the wrap! for instant fashion success," were published in the Columbus Dispatch on Friday, May 10, 1968.

Below: White-board drawing prepared for the May 14, 1968 Citizen-Journal newspaper.

Dorothy's ad for the Columbus Dispatch Newspaper, published Wednesday, July 31, 1968 is shown below. It's an ad for "Pendleton woolens."

 

Below: On Friday, November 22, 1968, Dorothy's drawings appeared in an ad in the Columbus Dispatch for "white lace on velvet, the Juliet theme" at the Collegienne Shops at Lazarus. .

Below, this ad by Dorothy ran in the Columbus Dispatch Newspaper on December 1, 1968. This ad's catch phrase is "5 good reasons why you should choose a fur this week ... at Lazarus."

 

 

 

1969

Below, Dorothy's ad titled "Take a Pants Stance" was printed in the Citizen-Journal Newspaper on March 7, 1969. Images 1 and 2 were tear sheets for the project. The third image is the actlual newspaper ad.

 

Below, Dorothy's ad for a "pre-season sale! better coats with unique new fur trims" was in the Columbus Dispatch, published Sunday, August 1, 1969.

Dorothy's ad below advertises "premiere showing! 'new breed' furs highlighting Donald Brooks' designs. As shown, this ad was published in the Columbus Dispatch on Sunday, August 10, 1969.

 

 

1970

Dorothy's ad below targeting in for "Lady Arrow" shirts and shifts appeared in the Citizen-Journal Newspaper on March 26, 1970. Below is an image of that newspaper page.

This Columbus Dispatch ad for Lazarus was published in the newspaper on July 5, 1970. This paper was found among many of Dorothy's other pieces of art work. Although atypical of her usual drawings, this one is probably one done by her. It is an ad for springs and mattresses.

The ad below by Dorothy is titled "GOMER AND GERTRUDE SAVED ON GORHAM STERLING WHY DON'T YOU?" This image is the newspaper ad as it appeared in the Columbus Dispatch on Monday, August 3, 1970.

 

Below, Dorothy's drawings of fur-trimmed coats were used in the Lazarus ad in the Columbus Dispatch on Wednesday, November 18, 1970.

 

The following are undated ads done by Dorothy from 1941-1970

They were drawn by Dorothy for the Lazarus advertising department.

Below: White-board drawing to be used for a Citizen ad on Monday, unknown month or year.

 

White-board drawing to be used for the Dispactch Society Page on Sunday (Unknown date.)

White-board drawing to be used for a back page Dispatch ad on September 5th, unknown year.

 

There was no information written on this white board.

 

White-board drawing to be used for a back page Dispatch ad on March 27th, unknown year.

 

White-board drawing to be used for a back page (pg. 32) Dispatch ad on April 4th.

 

There was no information written on this white board.

 

This white-board illustration shows a glove, a handkerchief, and jewelry. It is labeled as a Monday ad for the Journal (unknown date). A direction to the engraver stipulates that it be a black and halftone plate.

 

Below, this white-board illustration advertises Black Satin Cologne. Labels had been removed, therefore the publication date and the publishing newspaper are unknown.

 

White-board drawing for a Columbus Dispatch ad about lady hats to run on March 24th (unknown year) on page 24.

 

Below: Image 1: Dorothy's original drawing on white board; Image 2, Composing Room Order for the Dispatch Lazarus ad for the "Gay Clipped Coat" for "only $15." The ad was to run on the back page on March 12th (unknown year).

 

White-board drawing for an ad on gowns to be run on Wednesday (unknown date) in the Journal.

 

White-board drawing to be used in an ad for the Dispatch on January 2nd (unknown year).

 

White-board drawing for a Dispatch ad on "Cashmeres."

 

Below: Two steps in preparing a drawing for publication. Image 1: Color ink on white board; Image 2: Tissue paper overlay with detailed information. The ad was for "Shelton Stroller" and was to be published by the Dispatch on the back page on July 24th (unknown year.)

 

The drawing on the white board below was labeled for an ad that would be published on page 8 of the Columbus Dispatch on May 6 (year unknown)

White-board color illustration for an ad for the Dispatch on March 11th (unknown year). It was to be printed on the back page (40). The ad was for "Sportempos... Jack Baker Sportswear."

 

White-board illustration titled "Evening Stars" advertises evening gowns. This ad is for the Dispatch would run on Monday (unknown date).

 

This white-board ad appears to be for dresses and is scheduled to run on the "Society Page" of the Dispatch. The date is not known.

 

The white-board illustration below shows a variety of coats and is labeled to be a Dispatch ad to run on Tuesday (unknown date.)

 

The white-board illustration below was done for a Citizen ad for dresses. The date was listed as Sunday (unknown year.)

 

There was no information written on the white board shown below. However, it is evident that this was to be a Christmas ad for lady's neru jackets.

 

The white board below shows lady coats. It was prepared for an ad to run on Tuesday (unknown date) in the Journal Newspaper.

 

This ad titled "Checks" was illustrated as shown on this white board below for the Journal . It was scheduled to be run in the paper on Tuesday (unknown date.)

 

The white board below featured men's suits. The ad was to run in the Columbus Dispatch on May 9th (unknown year) and to be on page 20.

 

The white board below featured men's suits. The ad was to run in the Columbus Dispatch on May 11th (unknown year) and to be on page 32.

 

The white board below featured men's suits. The ad was to run on May 12th (unknown year) and to be on page 11.

 

The white-board illustration below is for a man's suit. The ad was to be printed in the Citizen-Journal Newspaper on Wednesday, October 10th (unknown year).

 

The white-board drawing below of a stole was to appear in a Dispatch Newspaper ad on Sunday, January 24th (unknown year).

 

Below: Image 1: Dorothy's illustration on white board was labeled to be printed in the Dispatch for Sun October 1st (unknown year). Image 2: A plastic sheet over the illustration is colored with red ink and labeled "Screen 60% tone ... not a color plate."

 

Below: Image 1: Original drawing on white board by Dorothy. Image 2: Copy proof for the Dispatch, titled "LAZARUS SPRING BRIDAL STYLE SHOWS." The ad ran on Sunday, January 5th (unknown year) on the "Society Page."

 

The white-board ad below is for another wedding dress. It was scheduled to be printed by the Citizen on Monday (unknown date.)

 

Below is another white-board ad for a wedding gown. There was no label to indicate the newspaper or date for the publication.

 

The white-board illustration below was to be used for an ad in the Dispatch on Friday (unknown date.)

 

The white-board drawing below was without any labels, therefore the newspaper publisher and publication date are unknown.

 

The white-board illustration below was labeled to be used in the Citizen-Journal on Monday, August 31st (unknown year). It appears to be for plaid skirts, vests, and pants.

 

One year, Lazarus did full page ads about a college student named Suzy. Dorothy designed a sculpture of the head of a "perfect women" and used it as a model for the Suzy ads. Dorothy used features from people she knew and liked to make Suzy. Suzy's ears were modeled after the ears of Dorothy's sister, Jane. Below is the Suzy sculpture. Below that is a full page Suzy copy proof for the ad that would have appeared in the Citizen on Sunday, August 2nd (unknown year).

 

Below: White-board illustrations for a lady's hat advertizement for the Citizen-Journal for Wednesday August 31st (unknown year).

 

There was no information on this white-board illustration concerning the publishing newspaper or publishing date. The ad appears to be for lady coats and dresses.

 

The label was torn from this white-board illustration. The name Dispatch is discernible, but there is no date for the publication for this hat ad.

 

The label for this ad for coats had been torn from the white board.

 

The ad below had been torn from the newspaper. The newspaper and the date are unknown, but the drawings are by Dorothy.

 

Below are two tracing-paper sketches done by two Lazarus artists for the same ad for "Sample coats TILLY HEITNER." The sketch on the left was done by Jo Coon. The one on the right was drawn by Dorothy Leach. The ad was to run on the "Society Page" of the Sunday Dispatch on December 16th (unknown year). No white-board illustration has been found for the ad, and it is unknown which, if either, of these sketches were used for the ad.

 

There was no information on this white-board illustration concerning the publishing newspaper or publishing date. The ad appears to be for lady dresses, tops, and skirts.

 

This white board was prepared for an ad to run in the Dispatch Newspaper on Sunday, May 5th (unknown year).

 

This white board was prepared for an ad to run in the Dispatch Newspaper on Friday, April 19th (unknown year).

 

This white-board illustration had no tags or labels to indicate the newspaper publisher or date this ad for slacks and tops would be published.

The copy proof below, titled "come on like gangbusters," is an ad scheduled for the Dispatch on April 5, unknown year.

 

This white-board illustration had no tags or labels to indicate the newspaper publisher or date the ad would be published, but it advertized garments made of pure virgin wool.

 

Below: Image 1: Dorothy's original illustrations on white board. Image 2: Copy proof for the ad titled "Splendor of the orient.." The ad was for Mandarin Styling, a Harem-Skirt Dress, a Cafton Overblouse, a Sari border-Print, a Sari stole, jewelry, and the Beauty Salon. The ad was to run in the Dispatch on November 13th (unknown year).

 

This white-board illustration below was drawn for an advertizement about furs to appear in the Dispatch on Wednesday, February 12th (unknown year.)

 

Below: Image 1: This white-board illustration for fur hats has a torn label that would have indicated the newspaper and possibly the publication date. Image 2: The copy proof lists the paper as the Journal and the date of publication as Wednesday, September 21st (unknown year.) The copy proof includes descriptions of the various hats and the materials from which they are made: fox, rabbit, mink, raccoon, and sheepskin.

 

The white-board illustration below shows that it was drawn to advertize fur hats in a Citizen-Journal Newspaper and it was scheduled to be printed on Thursday November 24th (year unknown).

 

The white-board illustration for hats below is labeled to be printed in the Dispatch on the "Society Page" on Sunday September 16th (unknown year) . There is a lot of information written in the margin of the illustration: "Screen Border To 60% Tones." "Notice to Engraver. PLEASE PLEASE... DO A Good Job IN THIS ART. YOU PEOPLE HAVE NOT ENGRAVED MY LINE WORK WELL AT ALL LATELY .. .Dorothy Leach" Someone else wrote, "Dear Dorothy 'Dix' Let's make the art work the correct size."

 

The white-board illustration below is done for the Citizen for its publication on Sunday April 12th (unknown year). Dorothy has written "HOLD LINE Carefully" in the margin.

 

 

The white board below shows coats and was scheduled to be printed in a newspaper on Wednesday, June 22nd (unknown year). Under the Lazarus logo it states "Shop in air cooled comfort."

 

Below, this white-board illustration of a lady in a full-length fur coat has a label that indicates the ad is for the Dispatch and would be on the Sunday, November 11th (unknown year) "Society Page."

 

Below: This white-board illustration and verbiage are for an ad for "California Costumes with SUN-LIT-YELLOWS Woven In." The ad was to be printed in the Journal Newspaper on Tuesday, January 3rd (unknown year).

 

The white board below was illustrated for an ad for the Citizen Newspaper. It is unknown what the theme of the ad would have been. The ad was to be printed Sunday (unknown date.)

 

The white-board illustration below had no tags or labels to indicate the newspaper or publishing date.

 

Below: Both tags of this white-board illustration were torn. The newspaper and publishing date are unknown.

 

Below are three steps performed in the process of preparing an ad to be printed in the newspaper, and the actual ad that appeared in the Journal on December 16th (unknown year). Image 1: The original was drawn on white board; Image 2: a clear plastic sheet was placed over the drawing and colored with black pen; Image 3: a second clear plastic sheet was put on top and colored with red pen; Image 4: The printed page as it appeared in the Journal.

 

As shown below, Dorothy was one of three Lazarus employees presented the top award for the best color ad in the Advertising Federation of America district contest. The date of this article is unknown. Unfortunately, there has been no white-board illustration or newspaper copy of this particular ad found in Dorothy's collection of artwork.

 

Below: Image 1: Original drawing by Dorothy on white board. Image 2: Copy proof for the ad "Lazarus singles out ...the important COSTUME FOR EVENINGS in luxurious fabrics complete with their own coverups." This ad was printed in the Citizen-Journal on August 19th (unknown year).

 

Below: This white-board illustration for furs had no labels denoting the newspaper or publishing date when the ad would run.

 

The white-board illustration below was done for an ad that would appear on the "Society Page" in the Sunday Dispatch on October 23rd (unknown year).

 

Below: This white-board illustration for fur coats was done for a Dispatch ad to run on the "Society Page" on Sunday the 15th (Unknown month or year.)

 

This white-board illustration shows fur coats and fur stoles. The date of the ad publication and the publishing newspaper are unknown.

 

A full-length fur coat is featured in this white-board illustration. It would be printed in the Dispatch on Wednesday (unknown date.)

 

This advertisement of a fur stole was illustrated on white board for the Dispatch. The ad was to appear in the Friday, November 18th (unknown year) newspaper.

 

The white-board illustration below has no tags or other information to give details about the newspaper in which the ad would appear, or the date of the publication.

 

The fur ad shown in the white-board illustration below was to appear in the Dispatch on Friday, January 23rd (unknown year.)

 

Below: Furs were featured in this white-board illustration for an ad for the Dispatch, scheduled to run on the Sunday August 9th (unknown year).

 

The white-board illustration below has no tags or other information to indicate the date when the ad would be published, or by which newspaper.

 

As with the ad above, this next white-board illustration has no tags or other information to indicate the date when the ad would be published, or by which newspaper.

 

As shown on the blue tag on the white-board illustration below, the ad for this fur stole was to appear in the Dispatch on Friday, January 20th (unknown year.)

 

 

The white-board illustration for the fur coat ad shown below had no labels or other information that could be used to determine the newspaper or date of publication.

 

 

The white-board illustration for the fur coat below had a torn label. Although the illustration was drawn by Dorothy for a Dispatch ad, the date when the ad was to be published is unknown.

 

 

The white-board illustration below is of a full-length fur coat. The ad was to be printed on the Dispatch Newspaper's "Society Page" on Sunday, July 25th (unknown year).

 

 

The white-board illustration below was for a fur ad to run in the Dispatch on Sunday, December 13th (unknown year).

 

 

Below: This white-board illustration was prepared for an ad to run on the "Society Page" of the Dispatch on September 20th (unknown year.)

 

 

This illustration of a full-length fur coat was to run on the "Society Page" of the Dispatch on December 7th (unknown year).

 

 

There were no labels on the white-board illustration below that would indicate the date of publication or the newspaper.

 

There were no labels on the white-board illustration below that would indicate the date of publication or the newspaper.

 

 

Below: Each of the next three sets of illustrations show two steps in the white-board illustration process. Left Image: Original drawing on white board. Right Image: Plastic overlay. All of these illustrations are labeled to run in the Dispatch on the "Society Page" on Sunday, March 13th (unknown year).

 

 

The next four white-board illustrations for fur coats are tagged to run in the Dispatch on the "Society Page" also on March 13th (unknown year.) They may have been additional illustrations to be used in the same ad as those above.

 

 

Below: Two steps in the white-board illustration process. Image 1: Original drawing on white board. Image 2: Plastic overlay. The date when this ad was to run is unknown. However, it was to be in the Dispatch.

 

 

Below: Dorothy's original drawing on white board with plastic overlay folded open. This ad was to run in the Dispatch, but the date cannot be determined from the label.

 

 

This white-board fur illustration was to be used in a Dispatch newspaper ad. The date for the publication is not indicated on the tag.

 

There were no labels on the white-board illustration below that would indicate the date of publication or the newspaper.

 

The white-board illustration below was drawn by Dorothy for an ad that would appear in the Journal on Thursday (unknown date).

 

The white-board illustration below was prepared to be used in a Dispatch ad for Tuesday, November 10th (unknown year).

 

The white-board illustration below was drawn by Dorothy for a "Society Page" ad in the Dispatch on November 1st (unknown year).

 

Dorothy's white-board illustrations below were prepared for a Wednesday, January 13th (unknown year) ad for the Dispatch. Her notes to the engraver: "Hold line and superimpose on large photo."

 

The white-board illustration below was prepared for an ad to run in the Dispatch on Sunday, June 21st (unknown year).

 

The white-board illustration below was prepared for a Dispatch ad to be run on Sunday, December 14th (unknown year).

 

The ad for coats below was prepared on white board for a Dispatch ad to run on Wednesday, January 5th (unknown year).

 

The white-board illustrations below were done for a fur coat ad for the Dispatch to run in the paper on December 2nd (unknown year).

 

Below are three steps in the process of preparing another illustration for an ad. 1) Dorothy made the drawing with black ink. 2) A piece of plastic is colored red to cover parts of the drawing. At this stage the plastic on the drawing is labeled "PINK PLATE." 3) Another piece of plastic is placed over the drawing and the first piece of colored plastic, and it too is colored red. The label on this piece of plastic says "GREEN PLATE". It is unfortunate that the printed ad was not kept. The ad was to be in the Dispatch on the "Society Page" on Sunday, August 23rd (unknown year).

 

Below, a three-step process is shown for the preparation of another illustration for advertising. 1) Dorothy made the drawing with black ink. 2) A piece of plastic is placed over the illustration and colored red to cover only the background of the drawing. 3) Another piece of plastic is placed over the first piece of plastic, and the clothing is colored red. The label on the white board states "Black Plate " It is unfortunate that a copy of the printed newspaper ad was not kept, but it is evident from labels and writing on the white board that it was intended to be in the Dispatch on November 4 (unknown year).

 

 

The white-board illustration below is titled "very new the Lifted waistline" and "LAZARUS TRENDSETTER." The labels that described the newspaper and the date of the publication were torn and folded, but the name Dispatch was discernible.

 

 

Below is an multi-colored copy titled "STEP INTO S-T-R-E-T-C-H." The newspaper and date of the ad are unknown.

 

Below: Dorothy's sketch and the copy proof for the ad that would appear in the Friday, May 17th (unknown year) Dispatch.

 

Below: Image 1: Dorothy's original illustration on white board for nightgowns by Olga and Vanity Fair. Image 2: Copy Proof titled "long and lovely." The ad is scheduled to be printed in the Dispatch on Monday, November 21st (unknown year).

 

 

Below: The copy proof for the ad is titled "Fall Match Mates." The ad was to run in the Journal on Wednesday, August 8th (unknown year).

 

The copy proof for the ad below is titled "Separables". It appeared in the Ohio State Journal. Since the last issue of the Ohio State Journal was printed in 1959 and that newspaper later merged with the Columbus Citizen to form the Columbus Citizen-Journal, this ad had to have appeared in the newspaper, in 1959, or before.

 

The copy proof for the ad below is titled "DESIRABLE DACRON." The ad was to appear in The Columbus Citizen on Friday (unknown date).

 

The copy proof for the ad below is titled "get into PRINT." The ad ran in the Sunday, November 20th (unknown year) Dispatch.

 

The copy proof for the ad below is for the Lazarus Collegienne Shops. The ad was to be printed in the Saturday, May 27th (unknown year) Journal Newspaper.

 

The copy proof of the ad below is titled "daisies do tell." There is no information to indicate the newspaper or publishing date.

 

The copy proof for the ad below is titled: "Get Into Print: You'll Look Lovely" and "Black-Dyed Beaver's Modestly-Priced New Rival for Your Affection." The ad was to appear in the Journal on Wednesday, December 29th, (unknown year).

 

The copy proof of the ad below has two sections. The top is titled "your shape is showing at its best in a Rose Marie Reid." The bottom portion of the ad is titled "black and white for sun ... and summer moonbeams." There is no indication which newspaper would publish this ad or when the ad would be published.

 

The copy proof of the ad below is titled "DAVIDOW TWELVEMONTH TWEEDS." The ad was for the Ohio State Journal and was to be printed on Friday, July 20th (unknown year). Since the last issue of the Ohio State Journal was printed in 1959 and that newspaper later merged with the Columbus Citizen to form the Columbus Citizen-Journal, this ad had to have appeared in the newspaper, in 1959, or before.

 

The copy proof below is an ad for O'llegro fur coats for the September 3rd (unknown year) Dispatch.

 

The following copy proof for the Ohio State Journal was for blouses. The title is "wonderfully young 'n' easy fashion to wear right now ... BLOUSONS 3.99 to 6.50." Because the Ohio State Journal was not published after 1959, this is a 1959 ad or earlier. [Note: a "blouson" is technically a blouse jacket drawn tight at the waist, causing it to blouse ut and hang over the waistband.]

 

This copy proof is an ad that promotes "Our Children's Window." The title goes on to say, "He's coming and He's ???? wishes." This ad was to run on Friday, December 24th (unknown year) in the Dispatch.

 

This copy proof is an ad with the title "We wish for you all the happiness reflected in a child's face at Christmas." It was to run in an Ohio State Journal edition on Christmas day, Saturday, December 25th (unknown year)). As explained earlier the year had to be 1959 or earlier. It may have been the day after the previous ad ran in the Dispatch.

 

The copy proof below is for a "WINTER WONDERLAND OF COATS" advertisement. The newspaper and date for the ad are not on the copy proof.

 

The copy proof below advertises "s-m-o-o-t-h without ever ironing." It is an ad for dresses ranging from $4.99 to $8.99. The ad was to run in the paper on Sunday, April 17th (unknown year). The newspaper name is not on the proof.

 

 

Below: This copy proof title is "choose a fashion [torn paper????] a Westbury shirtwaist." The dresses were listed as "only $16. The ad was to run in the Dispatch on Sunday, June 19th (unknown year.)

 

This copy proof is for "the suit dress. The ad was to run in the Citizen-Journal on Tuesday, May 18th (unknown year.)

 

This copy proof was for "PRIZED SWEATERING". The ad was for "new premium quality Wintuck Orlon knits by Sidney Gould." The ad was to be in the Dispatch on Friday, September 29th (unknown year.)

 

This copy proof title is "FALL CELEBRATION The Light Little Tweeds of Davidow." The ad was to run in the Ohio State Journal on Thursday, August 23rd (unknown year.) As explained earlier the year had to be 1959 or earlier.

 

This copy proof title is "Storewide Spring Celebration." The page includes ads for jewelry, straw hats, and women's suit ensembles. The ad was to run on Friday, February 17th (unknown year) in the Dispatch.

 

This copy proof advertises strapless bras, dresses, and shorts and matching tops. The dress portion of the ad is titled "To Entice That Man ... Silkened Blacks by Suzy Perette." The ad was to run on Friday, June 22nd (unknown year) in the Dispatch.

 

The newspaper below was torn and missing the date of the ad and the name of the paper. The ad is titled "a Lazarus first ... Jonathan Logan's new Shaker Knits."

 

This copy proof title is "PREVIEW COAT SALE."The ad was to appear in the newspaper on September 11th (unknown year). The name of the newspaper was missing from the copy proof.

 

This copy proof is titled "this year give her the loveliest look at home ... oo-la ruffled empire." Clothing garments include robes, pajamas, and slippers. There is no information on the copy proof about when the ad will be published or by which newspaper.

 

This copy proof is titled "Season Close-Out! 'Glen of Michigan' Luxury Cruise Wear ... SAVE 50% and more." There is no information on the copy proof about when the ad will be published or by which newspaper.

 

 

The copy proof below is titled "tomorrow is Lassie Jr. Day in our collegienne coat department." In addition to coats, dresses and cotton middy suits are also featured in this advertizement. There is no information on the copy proof about when the ad will be published or by which newspaper.

 

The copy proof below is titled "tomorrow, the Dumas of California Spring Collection arrives on our 2nd floor." Coats, straw hats, and dresses are featured in this ad. There is no information on the copy proof about when the ad will be published or by which newspaper.

 

This copy proof title, "see lovely Hawaiian dancers model exciting Kamehameha beachwear," announced an event that would take place the next day on the 2nd floor budget sportswear department. The ad was to be published on Friday, May 20th (unknown year) in the Dispatch.

 

The copy proof below advertized "PETER PAN SHAPES YOU LIGHTLY IN SOFT 'SCOTCH MIST' SHADINGS." The ad for panties, bras, and girdles was to be run in the Sunday (unknown date) Dispatch.

 

Below: This copy proof title, "CRUISING or LOAFING? Sheer wool-blends by SUZY PERETTE." encouraged women to shop at Lazarus for dresses, jackets, and pants. There is no information on the copy proof about the date when the ad would run or the newspaper that would be printing the ad.

 

The copy proof below is of an ad for "Dark-Seam Nylons,""Pleated Dark Crepes," and "Snowflake-strewn Chambrays." The ad was to run in the Dispatch on June 22nd (unknown year).

 

Below: This copy proof is for an ad announcing "LAST DAY LAZARUS NOVEMBER SALE." Featured in the sale are "The season's newest Soft Wool Dresses" for $11.90, "100% Wool Jersey Blouses" for $5.88, "Dress, Casual, Flat Shoes" for $2.99, and "TWEED Boxy Suit" for $13.99. The ad was to run in the Dispatch on November 11th (unknown year).

 

This copy proof is for an ad about shoes and shirts. The ad was scheduled to be in the Dispatch on Sunday, July 31st (unknown year).

 

This copy proof is for an ad on purses, knits, and jackets. It was scheduled to run on Wednesday, October 5th (unknown year) in the Dispatch.

 

Below, the copy proof title is "To What Lengths Will YOUR Play Togs Go?" Also featured in the ad were watch bands and shoes. The ad was to run in an unknown paper on June 12th (unknown year).

 

This copy proof advertises "Lassie's Flower-Fresh Pastels Chase Away Your Winter Blues!" and "Be Sure There's A Sweatered Sheath Dress In Your Southbound Suitcase." The ad was to run in the Friday, January 4th Dispatch (unknown year).

 

The copy proof for this ad states, "Lazarus brightens fall wardrobes with RADIANT PINK ... prettiest color next to a blush." The ad was scheduled to run on Tuesday, October 19th (unknown year) in the Citizen.

 

This copy proof was for an ad to be run on Friday, September 8th (unknown year) in the Citizen-Journal. The titles of the ad are "IMPORTANTLY FURRED FALL SUITS, CALCULATED TOTAL CHIC" and "GREAT SHAPE, PURE VIRGIN WOOL TAKEN IN BY ADELE MARTIN."

 

The clipped page from the newspaper below advertises "beautiful boudoir collection inspired by 4 leading European designers ... modeling in department." The newspaper and date when it was published are unknown.

 

The copy proof below advertises "Nylon floats through the formal season" and "Separate stars of the evening." The ad was to run in the Dispatch on Sunday, November 19th (unknown year).

 

The copy proof below was titled "FIREFLIES our jeweled iridescent taffetas* ... see them modeled on Monday" and "DREAMPUFFS our gifted white nylon blouses laden with lovely lace." The ad was to run on Sunday, December 6th (unknown year) in the Dispatch.

 

This copy proof advertized "Fine Calfskin Bags in Long Slim Silhouettes," "Crisp 'Duchess Royal' Suits," and "a brim makes you beautiful." The ad was to run in the Sunday, April 3rd (unknown year). The newspaper is unknown.

 

The copy proof below is titled "more than one way to build an EMPIRE SILHOUETTE." The ad was scheduled to run in the Dispatch on February 12th (unknown year).

 

The copy proof title below "Come pick the first violets or pluck a mauve-red rose" is an advertizement for cotton shirtwaist dresses. The other portion of the page is titled "Hoodwinking Separates for Chipper Young Mothers-to-be." It is an ad for shirts, pedal pushers, and shorts available in the Lazarus maternity department. The ad was to appear in the Ohio State Journal. The date for the ad is unknown, but the year had to be 1959 or earlier because that newspaper went out of print in 1959.

 

The copy proof below is titled "NOW AT LAZARUS! A WIDE SELECTION OF WOMEN'S SPECIALIZED SIZES 16 TO 20, 38 TO 44". There is no date or newspaper publisher listed on the copy proof.

 

 

The title of the copy proof below "exclusive at Lazarus Mademoiselle Arlette's Paris Inspired Costumes" is an ad for "break-away jackets" and coats over dresses. There is no information that indicates when the ad was scheduled to be printed or in which newspaper the ad was to appear.

 

This copy proof announces the "SALE OF FINE MINK." The ad was to run on Sunday, September 25th (unknown year) in the Dispatch.

 

This copy proof includes ads for two items. One item, a dress, is titled "smock influence." The second item is "man-made fiber coats with natural or dyed fur collars." The coat portion of the ad is titled "elegant new looks." The ad was scheduled to run in the Citizen-Journal on Monday, October 11th (unknown year).

 

Hosiery, monograms, winter coats, diamond rings, and watches were in the ad shown in the copy proof below. The ad was scheduled to run on Wednesday, January 26th (unknown year) in the Citizen-Journal.

 

"Lazarus thinks ... ROMANTIC RUFFLES REIGN" is the title of the copy proof below. The ad was scheduled to run in the Citizen-Journal on February 1st (unknown year).

 

This copy proof announces "LAZARUS TRANSLATES THE NEW SMASH HIT FROM PARIS ... LEAN CARVED LOOK". The ad which was for "a new tailored look in dresses, suits, and coats" was to run on Tuesday, February 23rd (unknown year) in the Citizen-Journal.

 

"LAZARUS LOVELY INDESPENSIBLES ... Knits with the look of open crochet TO ENJOY YEAR AROUND IN ANY CLIMATE" was the title of this copy proof. This ad was scheduled to run in the Citizen-Journal on January 26th (unknown year).

 

The clothing items featured in the copy proof below are cotton, nylon, and acetate undergarments. This ad was scheduled to run in the Dispatch on Sunday, June 18th (unknown year).

 

The copy proof below advertized "SPIRITED DOUBLE KNITS... washable! packable! switchable!" The ad was to be in full color and run in the Dispatch on Wednesday, June 21st (unknown year).

 

The copy proof below announced "SHAGMOOR PRIZED QUALITY GOAT SHOWING TODAY 11-7." Hopefully, a proof reader caught the misspelling of "COAT." The ad also included "COSTUMING, BIG EVENING BRILLIANCE" and "HAIL TO GANT'S HUGGER, SHAPED BODY SHIRT." This full page ad was to run in the Citizen Thursday, September 21st (unknown year.)

 

The copy proof below shows an ad for "pure virgin wools in rich colors from Adele Martin." The ad was scheduled to run in the Citizen-Journal on Monday, September 19th (unknown year.)

 

 

The newspaper ad below is titled, "Pure Silk North or South. Date details for this actual multicolored print newspaper are unknown.

 

 

This copy proof announces "LAZARUS DOWNTOWN OPEN 3 NIGHTS THIS WEEK! The ad was to run in the paper on Sunday, May 23rd (unknown year) in the Dispatch. The ad features Monday Night Dinner Specials. A complete meal can be purchased for $1.25. Also featured are dresses at $6.99 each.

 

The copy proof below is for an ad that was scheduled to run in the Dispatch on Thursday, November 23rd (unknown year). The ad is for "our great coat sale starts tomorrow." The coats range in price from $59 to $1800.

 

The copy proof below advertises "Lazarus brings Paris to Columbus ... our exclusive line-for-line copies of Paris originals." The ad was scheduled to run in the Citizen-Journal on October 21st (unknown year).

 

This copy proof has no information about when the ad was to be published or which newspaper would have been the publisher. The ad was for coats, hats, and "THE JACKET DRESS."

 

The copy proof below has its title "A LOOK TO WATCH, THE WIDE BELTS. The ad was scheduled to be printed in the Dispatch on Sunday, April 9th (unknown year.)

 

The copy proof below was for an ad titled "as Lazarus sees it ... the Shapely coat is a major coat look of the year." This ad was scheduled to be printed in the Citizen-Journal on Thursday, September 15th (unknown year). The beginning of the ad title "as Lazarus sees it" is identical to the lead-in words to ad titles in 1966 and 1967, but the font style is different from both of those years. (Click on "1966" and "1967" to see ads from those years).

 

This copy proof title below is "as Lazarus sees it Shimmering Quicksilver heralds the return of all-out glamour." The date of this dress ad is Monday, November 22nd (unknown year), and it was to run in the Citizen-Journal. Like the copy proof immediately above this one, the beginning of the ad title "as Lazarus sees it" is identical to the lead-in words to ad titles in 1966 and 1967, but the font style is different from both of those years. (Click on "1966" and "1967" to see ads from those years).

 

Below: Image 1: Dorothy's original drawing on white board. Image 2: Copy proof for "as Lazarus sees it ... the serene suit-look" that would be printed in the Citizen-Journal Newspaper on Tuesday, May 17th (unknown year). Like the two copy proofs immediately above this one, the beginning of the ad title "as Lazarus sees it" is identical to the lead-in words to ad titles in 1966 and 1967, but the font style is different from both of those years. (Click on "1966" and "1967" to see ads from those years).

 

 

The copy proof below is for an ad to be printed in the Citizen-Journal on Monday, January 18th (unknown year.) The ad is titled "January Lingerie Sale, 2nd Floor"

 

The copy proof below indicates that this ad will run in the Citizen-Journal on Thursday, November 23rd (unknown year.) The advertizement includes a sale on knits, as well as pant suits, silk shirts, slacks, and separates.

Link to Part 1... Dunn-Taft's Department Store

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Contact person for this website is Susan Snyder: susanleachsnyder@gmail.com